News Corp Australia is making significant strides in expanding its Sports Network through strategic appointments, aiming to solidify its position as the premier destination for sports enthusiasts and advertisers. With a monthly reach of over eight million Australians through various digital and print platforms, the network is enhancing both its editorial and commercial leadership to attract a wider audience and create new avenues for brand engagement.
One key appointment is Jessica Montague, who has been named the head of commercial content for the news sport and prestige networks. In this newly established role, Montague, previously the executive editor of Vogue Australia, will drive commercial initiatives that intersect sports, fashion, and lifestyle realms. Her mandate includes exploring innovative revenue streams and forging partnerships that resonate with the evolving interests of the audience. News Sport’s executive editor, Jason Scott, praised Montague’s blend of commercial acumen, media expertise, and editorial excellence, highlighting her potential to enhance the network’s operations.
Eliza Sewell, a seasoned professional with a background at the Herald Sun and as National AFL Editor for the News Sport Network, has returned to News Corp as the editor of Code Sports. Her appointment coincides with the launch of a dynamic consumer marketing campaign, “No BS. Just Sport,” targeting younger sports fans and redefining the platform’s market positioning. The editorial team also sees Will Hogan stepping into the role of AFL Editor, entrusted with overseeing comprehensive AFL coverage across the nation. Additionally, Jay Clark, a veteran at the Herald Sun, has been promoted to Chief Football Writer for the News Sport Network, leveraging his extensive experience in AFL journalism to deliver exclusive coverage and expert insights.
These strategic appointments underscore News Corp’s commitment to enhancing its Sports Network’s editorial quality, commercial viability, and audience engagement. By tapping into the expertise of industry professionals and aligning with evolving consumer preferences, News Corp is poised to strengthen its foothold in the competitive sports media landscape, catering to a diverse range of sports fans and advertisers seeking dynamic content and brand opportunities.
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