The BMW Group is gearing up for growth in 2025 with a focus on technology, including its NEUE KLASSE initiative. The company’s Chairman, Oliver Zipse, emphasizes the importance of maintaining a strategic course amidst challenging conditions. The NEUE KLASSE project marks a significant step forward, with the introduction of the BMW iX3 as the first production model.
The company plans to release over 40 new and updated vehicles by 2027, all equipped with cutting-edge technology clusters. This move is part of a broader strategy that saw substantial investments in innovative technologies and manufacturing in 2024. Despite increased tariffs, the BMW Group aims to maintain its profit levels from the previous year.
Technology openness is a key factor in the company’s global competitiveness. With a diverse drivetrain portfolio spanning internal combustion engines, plug-in hybrids, battery-electric, and future fuel-cell electric vehicles, the BMW Group aims to meet a wide range of customer needs. The company’s commitment to sustainability is evident in its efforts to reduce CO2 emissions through the use of renewable fuels and the expansion of its electric vehicle lineup.
The BMW Group’s focus on electrification is driving growth, with a significant increase in battery-electric vehicle sales in 2024. The upcoming release of a series production fuel-cell vehicle in 2028 further underscores the company’s commitment to emissions-free drivetrains. Additionally, advancements in digital technology, such as the “Software-Defined Vehicle” concept, are reshaping the driving experience with enhanced connectivity and functionality.
The BMW Group’s financial performance in 2024 met adjusted targets, with a strong emphasis on future investments in electrification and digitalization. The company’s robust product lineup across its brands, including BMW, MINI, and Rolls-Royce, continues to drive success. The BMW Group’s commitment to sustainability and responsible action underpins its long-term strategy for growth and innovation.
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