In a significant move to enhance its betting offerings, BETER has recently finalized a distribution partnership with Turbo Stars, a prominent iGaming platform. This collaboration marks a milestone in BETER’s strategy to expand its reach and provide a diverse array of betting content to a wider audience.
The agreement encompasses the integration of BETER’s comprehensive range of esports and sports betting content into the Turbo Stars platform. Notably, this includes BETER’s ESportsBattle tournaments, which offer a variety of continuous betting opportunities on esports events like eFootball, eBasketball, and eHockey. Additionally, operators on Turbo Stars will have access to BETER’s Setka Cup for table tennis and the BSKT Cup basketball league, contributing to a total of over 46,000 fast-betting events each month across esports and traditional sports.
One of the key highlights of this partnership is the introduction of enhanced features such as live streaming, real-time statistics, and in-play odds, aiming to provide an immersive and engaging betting experience to users. Chuck Robinson, the Chief Revenue Officer at BETER, expressed enthusiasm about the collaboration, emphasizing Turbo Stars’ strong partnership qualities and the seamless delivery of content. Robinson highlighted the increasing demand for fast betting content globally and the opportunity this partnership presents to introduce more players to BETER’s high-quality esports and sports products.
This recent agreement follows BETER’s earlier collaboration with B2B sports data provider FeedConstruct in January. The company’s commitment to innovation and excellence was recognized with the prestigious eSports Innovator of the Year award at the International Gaming Awards and the Safer Gambling award at the European iGaming Awards, underscoring BETER’s position as a leading player in the industry.
The partnership with Turbo Stars not only signifies a significant step for BETER in expanding its market presence but also reinforces its commitment to delivering top-tier content to operators and players worldwide. By leveraging Turbo Stars’ platform and capabilities, BETER aims to cater to the growing demand for fast betting content and elevate the overall betting experience for a global audience. This strategic alliance is poised to unlock new opportunities for both companies and set a benchmark for innovation and excellence in the realm of sports and esports betting.
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