Apparent, an independent full-service agency, has kicked off 2025 by securing new clients in various sectors, including Tip Top Australia, Vanuatu Tourism Office, World Surf League, and Rhythm Japan. These partnerships highlight the agency’s diverse capabilities and global reach, offering tailored marketing solutions to enhance their clients’ market presence.
The collaboration with George Weston Foods involves shaping Tip Top Australia’s social strategy and creative content. Meanwhile, the Vanuatu Tourism Office aims to attract Australian travelers with Apparent’s creative expertise. Additionally, Apparent is revamping the brand communications for World Surf League and working on UX and website design with Rhythm Japan to enhance its digital footprint.
Expressing enthusiasm for the partnership, Brett Grebert from Tip Top Australia praised Apparent’s social strategy prowess and creative content alignment with the brand, showcasing the agency’s understanding of the target audience. Sarah Anderson, Managing Director of Vanuatu Tourism Office, lauded Apparent’s creative ideas that exceeded expectations, setting the agency apart as a strategic partner.
Apparent’s strategy to engage a diverse client base for various marketing solutions has proven successful, with recent wins including Volkswagen Group Australia across multiple brands. Suzy Smiley, Managing Director of Apparent, emphasized the agency’s growth trajectory, now boasting a team of over 175 professionals dedicated to delivering top-notch services.
As a fully integrated full-service agency specializing in customer experience, Apparent has a prestigious client portfolio that includes Google, Volkswagen Group Australia, Sydney Symphony Orchestra, and IBM. The agency’s commitment to providing innovative solutions and exceptional service has solidified its position as a key player in the marketing industry.
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