At 30, Maddie Gleeson’s business success story is a testament to resilience and determination. Her journey, marked by setbacks and self-doubt, culminated in the flourishing of her entrepreneurial ventures. Growing up as a social individual, Maddie’s academic path was unconventional, veering from psychology to journalism due to a boyfriend’s disparaging remark. Despite doubts about her capabilities, Maddie persisted, driven by a desire to prove herself.
Her entry into the workforce was rocky, marked by early dismissals and feelings of inadequacy. Rejected twice during probation periods in the public relations field, Maddie’s confidence took a hit as she grappled with the fear of failure. However, these setbacks fueled her determination to succeed. Turning a hobby into a business opportunity, Maddie ventured into the world of cheese platters, leveraging her networking skills to secure prominent clients and establish a successful enterprise.
As her cheeseboard business gained traction, the unforeseen challenges of the pandemic prompted Maddie to pivot her focus. Recognizing a market need for dehydrated fruits for cocktails, she launched ‘I Am Thirsty,’ a venture that rapidly gained popularity and attracted the attention of major retailers. The transition from a modest operation to a nationally recognized brand underscored Maddie’s entrepreneurial acumen and adaptability in the face of adversity.
Securing a partnership with Woolworths marked a turning point in Maddie’s career, propelling her business to new heights and expanding its reach across multiple stores. The endorsement by a major supermarket chain validated Maddie’s efforts and instilled a sense of pride in her accomplishments. Transitioning from hands-on production to overseeing the brand’s growth, Maddie’s journey exemplifies the transformative power of perseverance and strategic decision-making in the business world.
Reflecting on her remarkable trajectory, Maddie acknowledges the significance of overcoming self-doubt and external criticism to achieve her goals. The evolution of her entrepreneurial ventures underscores the importance of resilience, innovation, and adaptability in navigating the competitive landscape of business. With a six-figure success story and a thriving enterprise, Maddie’s narrative serves as an inspiration to aspiring entrepreneurs and underscores the limitless possibilities that perseverance and determination can unlock in the realm of business.
