Momentum Show Empowers Female Athletes on Major Streaming Platforms

A groundbreaking women’s sports show, Momentum, produced by Missing Perspectives, is set to air on BINGE, Kayo Sports, and Foxtel. The series, aimed at addressing the lack of female representation in sports media, is a fresh take on sports content, targeting a younger audience often overlooked by traditional media outlets. Season 1 and the debut episode of Season 2 will be available for streaming on these platforms starting May 28.

Launched during the Australian Open earlier this year with a live show featuring tennis star Destanee Aiava, Momentum has been well-received for its unapologetic approach to showcasing women in sports. Hosted by sports creator Kat Sasso and produced by Logie Award-winner Lavender Baj, the show combines sports, culture, and lifestyle elements, offering a unique perspective that resonates with Gen Z and millennial viewers.

Phoebe Saintilan-Stocks, the founder of Missing Perspectives, expressed excitement about the partnership with Foxtel Group, emphasizing the significance of this collaboration for women’s sports and the upcoming generation of sports enthusiasts. The series features interviews with prominent figures in sports, such as Julie Uhrman, Tina Rahimi, Fatima Yousufi, Amy Pejkovic, and Ruby Trew, highlighting diverse voices and stories within the sports industry.

Momentum challenges traditional sports coverage by exploring themes like the rise of female athletes in global leagues and the relationship between sports and identity. By breaking down conventional barriers in sports media, the show aims to empower young women and provide them with a platform where they can see themselves reflected and celebrated.

The inclusion of Momentum on major streaming platforms signifies a shift towards more inclusive and diverse sports content. With its focus on amplifying female voices and showcasing a variety of perspectives within the sports industry, the series represents a step forward in promoting gender equality and diversity in sports media.

As the landscape of sports media continues to evolve, initiatives like Momentum play a crucial role in reshaping narratives and challenging stereotypes within the industry. By highlighting the achievements and stories of female athletes and sports personalities, the show contributes to a more inclusive and representative sports media environment.

With a growing demand for diverse and engaging sports content, the success of Momentum on platforms like BINGE, Kayo Sports, and Foxtel reflects a positive shift towards greater inclusivity and representation in the sports media landscape. As audiences seek out more diverse and authentic storytelling, shows like Momentum are well-positioned to meet this demand and drive meaningful change within the industry.

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