Elegant Hotel Collection, a luxury soft brand powered by HotelREZ, recently appointed Anita Chan as CEO for the Asia Pacific region. This move signifies the brand’s strategic expansion and commitment to innovation and growth in the global market. The joint venture agreement between Anita Chan and Elegant Hotel Collection aims to bolster the brand’s presence in the competitive luxury hospitality sector.
Anita Chan, a seasoned business leader with a strong global influence, brings a wealth of experience to her new role. Having served as CEO for Compass Edge and held senior executive positions with renowned brands like Small Luxury Hotels of the World, Chan is well-equipped to drive Elegant Hotel Collection’s Asia Pacific business forward. Her appointment underscores the company’s dedication to thriving in dynamic markets and catering to discerning travelers.
Commenting on her new role, Anita Chan expressed excitement about joining Elegant Hotel Collection and highlighted the brand’s unique value proposition for luxury hotels in key markets. She emphasized the brand’s focus on delivering unforgettable experiences in exclusive locations worldwide, catering to the evolving needs of luxury travelers across the region.
Elegant Hotel Collection, known for offering independent hotels increased exposure and revenue opportunities, is set to expand its global footprint with the establishment of an Asia Pacific division. Catt McLeod, Vice President of Elegant Hotel Collection, EMEA, emphasized the brand’s commitment to providing significant value to luxury hotels in the region through strategic partnerships and innovative offerings.
Mark Lewis, CEO of HotelREZ, a leading distribution and representation company, commended Elegant Hotel Collection’s approach to luxury hospitality. He highlighted the brand’s ability to strike a balance between luxury brand affiliation and cost-effective pricing models, resulting in improved returns on investment for member hotels and enhanced guest experiences.
Through tailored services and global support initiatives, Elegant Hotel Collection aims to empower independent luxury hotels to maximize their revenue potential and strengthen their market position. The brand’s membership, which includes prestigious establishments like Exclusive Collection, Galgorm Resort, and Paresa Resort Phuket, is testament to its reputation for excellence and commitment to quality.
With a focus on global expansion and personalized account management, Elegant Hotel Collection continues to attract top-tier luxury hotels seeking to enhance their market presence and profitability. The brand’s collaborative approach, combined with a robust network of sales offices and comprehensive outreach programs, positions it as a preferred partner for independent luxury properties worldwide.
As Elegant Hotel Collection embarks on its journey to redefine luxury hospitality in the Asia Pacific region, the appointment of Anita Chan as CEO marks a significant milestone in the brand’s growth strategy. With a strong emphasis on delivering exceptional guest experiences and driving revenue growth for member hotels, Elegant Hotel Collection is poised to make a lasting impact on the global luxury travel industry.