Coca-Cola Beverages Florida, LLC (Coke Florida) recently appointed Felicia Harvey as Director of Communications. In this role, Harvey will oversee internal and external communications, executive communications, brand management, media relations, social media, and multimedia production. Percy L. Wells, II, Group Vice President of Public Affairs and Communications at Coke Florida, expressed excitement about leveraging Harvey’s extensive experience to enhance the company’s communication strategies.
Harvey brings over twenty years of experience in strategic communications, stakeholder engagement, and public affairs from various sectors, including corporate, healthcare, government, and nonprofit. Prior to joining Coke Florida, she held communication leadership positions at Amazon, Amgen, Avantor Sciences, and the Tampa Bay Chamber of Commerce. Her diverse background and leadership skills make her a valuable addition to Coke Florida’s team.
Expressing her enthusiasm for joining Coke Florida, Harvey emphasized the organization’s strong values, customer-centric approach, and ambitious growth vision. With a bachelor’s degree in economics from Florida A&M University, Harvey is not only well-qualified but also actively involved in community service, having participated in leadership programs and served on nonprofit and civic boards.
This strategic appointment aligns with Coke Florida’s commitment to enhancing its communication platforms and storytelling capabilities. As businesses increasingly recognize the importance of effective communication in building brand reputation and engaging stakeholders, Harvey’s appointment signifies the company’s dedication to maintaining transparent and impactful communication strategies.
Moreover, Harvey’s appointment reflects a broader trend in the business world, where companies are placing greater emphasis on robust communication practices to navigate the complexities of a rapidly evolving market landscape. In today’s digital age, where information spreads rapidly and public perception plays a significant role in shaping business outcomes, skilled communication professionals like Harvey are invaluable assets.
As businesses strive to differentiate themselves in competitive markets and build strong relationships with consumers and communities, effective communication strategies have become essential tools for driving growth and maintaining brand relevance. Harvey’s appointment underscores the critical role that communication plays in shaping corporate narratives and fostering meaningful connections with stakeholders.
With her wealth of experience and proven track record in communication leadership, Harvey is poised to contribute significantly to Coke Florida’s communication initiatives, ensuring alignment with the company’s values and strategic objectives. This appointment not only reinforces Coke Florida’s commitment to excellence but also highlights the evolving landscape of communication in the global business arena.
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