BMW iX3 Debuts at BMW BERLIN-MARATHON, Showcasing Electromobility

The BMW BERLIN-MARATHON, a renowned event attracting around 80,000 participants from across the globe, is set to take place in Berlin this weekend. This marathon, one of the largest in the world, brings together individuals from various countries, including both amateur and elite runners, handbikers, and inline skaters. It symbolizes values of joy, openness, and cultural exchange, reflecting the core principles of the BMW Group. Amidst this vibrant atmosphere, the spotlight shines on the new BMW iX3, the lead vehicle for this year’s event.

Christian Ach, Head of BMW Deutschland, expressed the significance of debuting the BMW iX3 at the 2025 BMW BERLIN-MARATHON, emphasizing the vehicle’s endurance capabilities. The iX3, the pioneer of the Neue Klasse, made its debut recently at the IAA Mobility in Munich and now graces the streets of Berlin alongside top athletes. This all-electric model, with a remarkable range and rapid charging capability, signifies a major leap forward in electromobility, design, and sustainability.

The Neue Klasse marks a pivotal moment for BMW, representing a redefined driving experience and the beginning of a new era in sheer driving pleasure. The BMW iX3 50 xDrive, part of this new class, introduces cutting-edge technology across various aspects, including electromobility, digitalization, and design. This model’s innovative features will influence upcoming BMW vehicles, irrespective of their power source, setting a new standard in automotive excellence.

The sleek and futuristic design language of the Neue Klasse exemplifies BMW’s trademark aesthetics, showcasing a leap in vehicle design evolution. The sixth-generation eDrive technology integrated into the iX3 redefines efficiency and range, supported by advanced electronics and software architecture. The vehicle’s ‘Heart of Joy’ drivetrain and dynamic management system enhance handling precision, while automated driving systems optimize human-machine interaction, ensuring a seamless driving experience.

At the BMW BERLIN-MARATHON, a fleet of 65 vehicles, including the BMW iX3, iX, i5, i5 Touring, i4, iX2, and iX1 models, as well as BMW motorcycles and e-scooters, will play a crucial role in event operations. Notably, iconic BMW motorcycles have been manufactured at the BMW Group Plant in Berlin since 1969, underscoring the brand’s historical connection to the city. With over 2,400 employees dedicated to producing motorcycles and premium e-scooters, the plant delivers quality vehicles to customers worldwide.

The introduction of the BMW iX3 at the BMW BERLIN-MARATHON not only highlights BMW’s commitment to innovation and sustainability but also signifies a significant milestone in the automotive industry. As the marathon sets the stage for showcasing cutting-edge technology and performance, the partnership between BMW and marathon events continues to drive progress and excellence in the world of automotive engineering and sports.