Maureen Melville has been appointed as the inaugural director of the Center for Business Excellence and Transformation at SUNY Oswego’s School of Business. With a background in sales, marketing, and education, Melville aims to bridge the gap between academic learning and real-world success in her new role. She envisions enhancing student career readiness and strengthening connections with the local and regional business community through collaboration.
The Center for Business Excellence and Transformation (CBET) is poised to become a hub for student, faculty, and community collaboration, driving business excellence through innovative learning and industry partnerships. Supported by funding from various sources, including the National Science Foundation and alumni donors, CBET aims to catalyze economic development and transformative business practices under Melville’s leadership.
Melville’s responsibilities include developing a strategic vision for CBET, fostering corporate and community partnerships, leading co-curricular programming, and promoting curriculum innovation. She emphasizes the importance of creating lasting impact and building a talent pipeline that benefits both students and the regional economy.
Having served as a visiting assistant professor and faculty career mentor at SUNY Oswego, Melville brings a wealth of experience from her industry roles in advertising, digital marketing, and sales leadership. She has a proven track record of revenue generation, digital transformation, and client success. Additionally, her nonprofit leadership experience underscores her commitment to community engagement and support.
Melville’s academic background includes a master of business administration from SUNY Oswego and a bachelor of science in business administration from Rochester Institute of Technology. Her accolades, such as the Outstanding Professorship Award, reflect her dedication to student mentorship and program development.
As Melville takes the reins at CBET, she aims to drive meaningful economic and professional growth by nurturing collaborations between academia and industry. Her vision for the center aligns with SUNY Oswego’s institutional priorities, emphasizing practical skill development and real-world business tools integration into the curriculum.
By leveraging her expertise and industry connections, Melville seeks to position CBET as a dynamic platform for innovation and economic development. Her strategic leadership and commitment to fostering talent and industry partnerships are poised to make a significant impact on SUNY Oswego’s business education landscape and the regional business community as a whole.
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